Burberry Brand Report
For this project, I created a brand report on the luxury British label Burberry. The report includes a full deconstruction of the brand’s values, concepts, a comprehensive SWOT, and a reflection on their social media presence and relevance.
The brand report was followed by a ‘creative outcome’ where I recognised the gap in Burberry’s market, finding a solution that could bridge the gap and find a solution. I detailed it in a separate document, which can be found linked below. This document includes a range of market research to understand the needs before an action plan and social media campaign is detailed.
