Through an analysis of one film discuss how dress tells the woman’s [or man’s] story (Gaines 1990)

Gilda (1946) is a classic example of Film Noir and solidified Rita Hayworth as a screen idol and pin-up in Hollywood’s Golden Age. It also introduces the character of Gilda whose costume will be discussed in connection with Gaines’ text ‘How dress tells the woman’s story’ (Gaines 1990) in this essay. The film's plot follows the love-hate relationship between Gilda, the wife of a casino owner (Ballin Mundson), and Johnny, his right-hand man; from their first meeting until their marriage. By looking into the characterisation of the femme fatale character I hope to understand how the nuances in Jean Louis’ costume design helps to communicate who Gilda is and what her motivations may be. This essay aims to deconstruct some of the most important scenes of the film and analyse how costume plays a role in Gilda’s characterisation, narrative and story. To do this I will look into a variety of sources including points from theorists, academic texts and the film itself.